This was the country-wide campaign created by the team at KAN for Brottsofferjouren (Victim Support Sweden). It focused on arousing emotions more than informing, and recognizing that people may live with the effects of a crime for a long time. The creative team interviewed people affected by different sorts of crimes and realized they often felt characterized by a certain feeling, even if that does not define the person. That’s how the idea was born, of a powerful campaign highlighting a crime by using strong words that are often described by victims themselves of how they were left feeling after the crime occurred.

Role: Graphic Designer at KAN agency.
Team: Art Director, Copywriter/Marketing Strategist, Project Manager and Account Manager.