This was the country-wide campaign created by the team at KAN for Brottsofferjouren (Victim Support Sweden). It focused on arousing emotions more than informing, and recognizing that people may live with the effects of a crime for a long time. The campaign highlights a crime and uses strong words that are often described by victims of how they are left feeling after they have been affected by said crime.

Role: Graphic Designer at KAN agency.
Team: Art Director, Copywriter/Marketing Strategist, Project Manager and Account Manager.